3 Things You Need To Know About Video Content Marketing
Brand storytelling is something that gets a lot of airtime in our office. As big advocates for clever brand stories, we are always interested to hear about innovative ways to craft messages and develop meaningful connections with audiences.
Video is something that every brand should consider. It’s not just a vehicle for B2C companies either. Across the board, video marketing is giving businesses a platform to strengthen relationships with customers. There are a multitude of reasons to use video content, but here are our top three.
It’s great for SEO
Marketing bods know that video is great for SEO. So, aside from actual people liking video content (and they do, research tells us this,) search engines value websites that use it too.
Some powerful stats include these from the Digital Marketing Institute. If you don’t have time to read that whole thing, let us tell you that one snipper reveals that 80% of all traffic will consist of video by 2021. Prized as high-quality content, it’s a smart way to boost web traffic. To maximise this even further, you can provide keyword-rich captions, copy around the video to add context, or video transcripts, which help Google to crawl through the info more effectively.
It’s a powerful brand storytelling tool
From a branding perspective, the arguments for adopting video content into your marketing plan are tenfold. If you need a little inspiration, just take a look at these examples to see how brands are already using video to tell their story.
Remembering that the human brain processes images quicker than text gives you one clue to why video is popular with people. Done right, it also enables brands to deliver core values, conveys their personality, and do all this with authenticity.
With video content, you can create the story you want. You have control, and with modern tech at our fingertips, you have the option to be as innovative as you like.
A few of the things you can do include promotional videos, explainer videos or social videos. Similarly, formats range from live-action to VR and augmented reality. You can also play around with things like motion graphics, which are another great tool for B2B marketing.
At the end of the day, the best part is that the video can enact an emotional response. Bearing the goal of your video in mind and keeping the storytelling focussed will help you to maximise the opportunities it presents.
In conclusion …
Video is fast becoming a must-have on marketing plans. People love them, search engines prize them, but there are best practices to bear in mind when integrating them into your strategy.
If you need help defining your goals for your video marketing, developing a story that fits this, and executing it, contact us now. As experts in B2B marketing, and specialists in brand storytelling, we have the skills and knowhow to develop something that will deliver on your objectives.