Brand Design Agencies in London: Do You Have to Choose An Agency in The City?
Finding the best brand design agencies in London is tricky. It’s undeniable that London is full of very capable and innovative branding agencies, but does that knowledge and skillset stop at the M25? Absolutely not!
The nature of digital industries means that exceptional talent doesn’t have to be bound by a location, and many agencies opt for locations outside of major cities for cost and quality-of-life reasons. The shift in working patterns brought on by the COVID-19 pandemic accelerated this even more.
These factors meant that agencies outside of big cities like London, Birmingham, Manchester and Glasgow no longer had the same problems attracting top-level talent. To take London as an example, as people moved away from the city, commuter areas such as Reading, St Albans, Guildford, Woking, Milton Keynes and many more benefitted.
Choosing a branding agency in London can have many advantages when it comes to convenience too. Face-to-face meetings and catch-ups become a lot simpler, and it can often feel better to employ an agency that’s in the thick of it.
However, in 2023, that simply isn’t the case anymore. If you’re thinking of employing a branding agency in or around London, let’s explore what to look for.
What to look for in a branding agency near London
A brand design agency needs to be an expert in their field and also have a proven track record of helping clients within your industry or niche, regardless of where they’re located. Typically, your branding agency will help you create a cohesive, distinctive identity across things like:
- Your logo
- Brand messaging
- The tone of voice
- Brand proposition
- Style guide
However, creating a strong brand identity for a fashion label, for example, will require a different skillset and knowledge base than, say, a financial services organisation. So what about us? At Withbrand, we work exclusively with B2B software businesses. That means that potential clients within that sector can have good confidence we’re the right fit for them… and that’s far more important than having a physical presence in a major city. For more information, we’ve previously covered what brand agencies do in detail.
That said, many organisations do like to have a personal connection with their agencies. If you are choosing a branding agency outside of London, it’s important they’re willing to travel to you or are within a convenient distance for you to get to them. Any agencies within one of those commuter towns we mentioned earlier should have good transport links to the capital. Finally, most modern agencies can and should have access to a wide range of collaboration suites and communication tools that make remote working a doddle.
At Withbrand, our blog is full of useful content to help you understand some of the concepts behind branding and why they’re important. Check out some of our most recent entries: