Brand evolution for south east engineering contractor
The UKSE Group brand identity fits a growing order book.
We work with CEO's and business owners who want to push their business forward by creating strong recognisable brand identities. UKSE had a strong order book and were experience steady business growth, but no consistent visual brand identity.
We evolved the existing logo design into a strong business brand logotype creating new easy-to-use brand guidelines to widen and increase brand awareness. New brand guidelines gave consistency covering:
- brand colour theory
- brand typography
- brand tone of voice
- brand livery design
- brand uniform design
The new logo is bold and strong. It visually represents the nature of the construction and utility engineering contracts.
We also developed brand straplines for key services to develop the brand's tone of voice:
- Maintenance / Delivery reliability
- Site services / A trusted partner
- Electrical engineering / Playing a pivotal role
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