Business Management System Brand Identity
Application brand identity and user-interface design
Perendie is a unique business management platform automating the automatable aspects of leadership, governance and management. The Business Management System (BMS) enables people to achieve their full potential, by motivating and enabling them to achieve the outcomes they’ve committed to and implements strategy by aligning everyone and everything around the corporate goals.
We are asked to create a new brand identity and user interface for the business management system. There was a lot to consider but we wanted to make sure the brand was clear. So we built the logotype out of the brand name itself customising the "P" to indicate the strategic alignment the business management system delivers.
We developed a colour palette built upon a slate grey with acid colours to work as accent colours formed from colours of an industrial brick building but used for a digital brand user interface.
The business system delivers building blocks for large business so we wanted to echo this in the branding. We really enjoyed working in this space, working with tech startup business owners to deliver a brand design and user-interface (UI) design that resonates with their customers.