How Important Is Web Design To Your Business?
You’d think that every business in the entire world would have a website by now. I mean, people even have slick-looking websites if they’re just a part-time blogger or running a side hustle. But you'd be surprised. Both serious, full-time fledgeling businesses and established ones are lacking a website.
Perhaps the idea is that a page on Facebook, Etsy or some other platform will “do the job.” But let's tell you, there is no replacement for a decent website. Here’s why.
Why is a website essential?
Websites are a vital tool for connecting with your audience. They help create a first impression (and we’ll talk more about making that a good one in a moment,) and they build your brand.
It’s a way to showcase your brand’s personality, its products, services and builds your credibility. It also enables you to compete in your marketplace for a share of voice and develop customer loyalty through pages like blogs, newsletter sign-ups and product information.
The difference between good and bad web design
Getting a website up and running isn’t all you need to do to boost your business, though. There is a big difference between launching a good or bad website. Like anything customer-facing, a bad website will have an immediate negative impact.
Like any shop window, a sloppy appearance says all the wrong things. It can lead people to feel that your services, products and customer care are equally sub-par. That’s why it’s crucial to get a website that’s built around your customer’s needs and one that reflects your business’s mission, image and goals.
In the hands of a web designer, it will effectively convey the right messages and tone of voice. From a functional perspective, it should be easy to navigate and give your customers trouble-free access to the information they need.
The measurable stuff
Websites are also a powerful tool to help you compete in real, measurable ways in your marketplace and learn more about your customers.
Using the right SEO strategies, you can rank better on search engines and drive more customers and new customers at that to your website. At the same time, insights from tools like Google Analytics and Google Search Console will enable you to learn more about your audience and browsing habits so you can better fulfil their needs and target your website pages to those needs.
In conclusion …
Websites are vital to any business, large or small. There’s the image side of things, yes, you want to look authoritative and credible. There is the customer relationship and loyalty aspect to them. And there’s the fact that you can use certain techniques to gain new customers in droves.
Now, if the thing holding you back is the web design itself, there are people who can help with that too. A web design agency is geared up to help your brand. To find out who we work with and how we can help you, contact us now.