Notwithstanding COVID-19

It’s safe to say that the economic shockwave of COVID-19 has already been felt around the globe. In the UK alone unemployment rates are rising and businesses are closing their doors temporarily, if not for good. The better shape your brand is in, the easier it will be to weather this storm.

Covid 19 Effect of Digital Strategy
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, April 23, 2020

So, have you thought much about the health of your brand and your digital brand strategy recently? If you’re instrumental in the running of your business, chances are the answer to this is a big yes. If nothing else, COVID-19 has made businesses refocus on digital platforms and digital strategy. It’s not that digital wasn’t important before. It’s more that it’s now a means of survival for businesses across sectors.

What services can you provide digitally?

While there’s a lot of noise around homeworking, there’s also the reality that many businesses are having to operate from home, or online. This makes it a perfect time to take a no holds barred look at what services you can provide digitally. Perhaps some services can’t be offered online as it stands, but with a few technological tweaks, it could be possible.

Cancelled events are just one example of the problems COVID-19 is presenting us with. And it gives us a good example of how digital platforms can be the answer, Through web and social platforms, businesses can still promote and broadcast certain events. Of course, this is just one area of business that’s been hit hard by the pandemic. But it demonstrates just how important the robustness and resilience of your brand are in times like these. Ultimately, it’s about taking decisive action to keep your brand top of mind and in a position of trust whatever external factors come your way.

How can you make your business fully digital?

Let’s not forget, the digital transformation movement was in full swing way before COVID-19 hit. And while this current situation is accelerating digital projects, it’s also creating a need to find ways of digitising where there was no need before. It’s put more emphasis than ever on the benefits of operating agilely.

This means that companies traditionally slow to adopt digital have got a larger mountain to climb. But we are discovering that digital can solve problems we didn’t perceive as problems before. Like meeting people face to face or maximising social media marketing. It’s interesting to note that the things that held back digital transformation in years gone by, such as lack of clear objectives or focus, have now fallen by the wayside. COVID-19 is the driving force behind a movement that has stuttered along for years, forcing us to take a fresh look at brand resilience.

To withstand

A small history lesson on W/Brand to round up. We considered calling ourselves “Withstand” before settling on W/Brand. Because our expertise is in creative insights that withstand challenges and rewards over time. Specifically, we’re your digital strategy and brand consultant. The whole idea is to develop a strong brand identity that can hold up in times of adversity.

We’re used to operating remotely, globally. We’re experts in creating bespoke creative solutions and brand development, working hand in hand with tech and software teams. More than that, we’re a true full-service design and digital agency. So, to find out more about us, and how we can help you adapt digitally, get in touch now.

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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