US engineering software giants digital advertising
Ansys are global leaders in engineering simulation software. W/Brand delivers web advertising for R17 software release.
Ansys UK based in Milton Park, Abingdon Oxfordshire, asked W/Brand to deliver digital marketing management and web advertising design for the R17 software release. We created highly impactful designs using dynamic typography with short headlines for each targeted user.
The web advertising was published on various engineering publications and used as part of a Google Ads display campaign. All traffic was sent to a centrally managed landing page with signup conversions sent through to the sales CRM, Salesforce.
We're able to use the large audience list in Google Ads generated from the ansys.com website traffic recorded by Google Analytics. Using the audience lists is a great way to improve conversions and reduce the cost per conversion. We also create audience lists when we start working with any website client so we can leverage their power to convert in the future.
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