Walking app and website brand identity to get you sharing your walks

App brand identity design
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, February 10, 2015

Working with tech startups is inspirational, and developing their startup brand identities is a privilege. We worked with iFootpath to develop a strong and instantly recognisable app icon and brand identity, to help the brand ensure growth. The app was all about community and the ability for iFootpath users (walkers) to create and publish their own walks long or short, easily. 

The app had a solid user-based with great user reviews which allowed us to be bold with the colours and form of the brand identity. 

Walking is if not the best one of the best ways to improve physical and mental health. We wanted to give iFootpath a brand identity full of positive energy to explore the outdoors wherever you are. Encouraging users to record and share their favourite walks. 

Update* The brand secured a buyout from a rival app AllTrails a US-based tech startup combining iFootpath's users into a larger worldwide community. 

ifootpath app identity - app store screen

Apple iOS App Store brand presence

ifootpath guidelines

Tech startup brand guidelines

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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