What Does A Brand Agency Do And How Can They Help Your Business?

Should you hire a branding agency to help your business? Of course, we’re going to say yes. But what about if you’re just starting out, you say? Or if you’re established and seem to be ticking along just fine without one.

What Does A Brand Agency Do?
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, May 20, 2021

Anything in business or in life, if you want to get philosophical, can be improved with expert attention. Your branding is your business personality. It’s what makes you “you”. And that’s important because it’s how customers identify and relate to you. Without a clear proposition, you’ll be missing out on valuable connections and revenue streams. 

What services do branding agencies offer?

If you start thinking about your business as a personality, it can all sound a little vague. But a branding agency uses data and insights to create your brand proposition, manage your branding campaigns and measure the results.

Typically, your branding agency will help you create a cohesive, distinctive identity across things like:

  • Your logo.
  • Brand messaging.
  • The tone of voice.
  • Brand proposition. 
  • Style guide.

Are there different types of branding agencies?

The trick to getting the most from your branding agency is finding the right one. And are there different types? Absolutely. Some will specialise in a specific sector or type of client. 

There are, of course, different kinds of agencies in general. You may already have a marketing agency or a creative agency on board. Larger businesses may have an advertising agency. These are all specialists in specific marketing areas. 

Now, your current agency may have a department, for example, that concentrates solely on branding. If they don’t, it’s wise to seek out an agency that offers that specific service, because the specialist expertise is needed for these projects. 

A branding agency for small businesses 

If you’re choosing a partner, in whatever sense you’d like to take this, you need to make sure it’s a good fit. If not, you may run into all kinds of problems. Part of it is being on the same wavelength. Then there’s the practical stuff, like having the right resources to support your business, the right experience of your market and sector to give you the best advice. 

Often, larger businesses go with larger agencies. Smaller businesses pair with smaller agencies. It makes sense. A small business may get lost and underserviced in a big agency. A large business won’t be able to pull on the resources it needs from a small one. 

In conclusion …

So what about us? For our part, we work exclusively with software businesses in the B2B space. That’s our thing. And it means that our clients all know that we are the right fit, with knowledge of running the kinds of campaigns they need. 

We know all about smaller businesses. We specialise in branding and digital. And we can offer the right support to marketing teams who need that expertise. If that sounds like you, get in touch now, and we’ll talk you through our services. Easy!

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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